Things to keep in mind
Normalizing the audio is not about making things louder in the final mix where you will set the individual volumes of each track with the faders. For me it's more about getting the audio to a level where you are able to hear anything that might be wrong with the audio during tracking when it's easiest to fix! There's nothing worse than doing a mix and now that you have something as loud as you want it there's noise and problems you can't get rid of. Or even worse,you no longer have access to that musician or you have to pay the musician to come back to re-record something. When I was working more often in professional studios I would go back a few hours after a tracking session and listen to the tracks one at a time with headphones to make sure they were clean enough to use.
Louder does not always mean better, sometimes when you have recorded a track and it's already at a good level you can just leave it alone! You have to learn to use your own discretion here. If you have something that's overly quiet it's usually a good idea. Having said that I have worked with many engineers that normalize absolutely everything, and some that never normalize anything! I myself try to stay away from the extremes, so I use normalization only on things that I feel are too quiet.
If you are looking to make something more even or increace the apparent loudness of something, a compressor is probably a better tool for that job. However there is another type of normalizer known as an RMS Normalizer that raises the average volume of the track. This is basically another form of compression. RMS normalizers are more commonly used in mastering when you are trying to make all the individal songs playback at the same volume.